Social Media Expert

Social Media Expert


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Brief Introduction

This Advanced Social Media certification training will transform you into an industry-ready social media marketer. Combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this social media course will help you elevate your brand and execute social campaigns.

Who should take this social media expert course?

This Social Media Expert training course is an ideal course for college students and marketing professionals who want to explore the world of social media and want to make a career out of it. This course is best for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs

What skills I will learn in this course?

Through this social media training, you will master all of the social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

Course Outline

  • Introduction to Social Media

    • Careers in Social Media
    • Benefits of Social Media
    • Purpose of Social Media
    • Organic vs Paid Social Media Marketing
    • Organic Social Media Marketing
    • Paid Social Media Marketing
  • Content Marketing

    • Paid Marketing Practical
    • Careers in Content Marketing
    • Metrics in Social Media
  • Influencer Marketing

    • Content Calendar Complete Tutorial
    • How to be an Influencer
    • Influencer Strategy
    • Influence Marketing Platforms
    • Categories of Influencer

Know Your Instructor

Pooja Menon Vaidya

Assistant Vice President – Digital Marketing at Kotak Life | Six Sigma Green Belt Certified | Marketing Coach at Upgrad

Pooja is a marketing trendsetter with 10 years of expertise in Digital Marketing/Advertising, ORM (Online Reputation Management), Social Media, and Performance Marketing. She is a passionate professional and voracious reader.

Pooja is also a Marketing Coach at Upgrade and NSDC (National Skill Development Corporation), where she teaches Digital Marketing and Social Media courses. She is determined to pass on what she has learned from some of the industry’s top mentors and role models.