Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. It becomes imperative for the students today to understand and practise the emerging technologies in the field of ecommerce and make themselves market ready. Therefore Vockill has launched the program “Diploma in E-commerce management” to make the students future ready.
Highlights of the course
Learn from the corporate trainers and faculty of renowned universities
Learn from real-world examples & case studies
Access to webinars from industry experts
Free Soft skill training for personality development
What will you learn?
This includes social media marketing, content marketing, email marketing, search engine optimization, google analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and more.
How will it help you?
Looking at E Commerce from a marketing perspective brings the product or the service closer to the customer. It enables the customer to view, read, download and experience the product. The other significant difference from conventional marketing is that online marketing enables the marketing company to customise its sales pitch or product offering to the customer. As against the conventional modes which target consumers and markets at large, with internet marketing and E Commerce it is possible to target every single individual making it a more personalised and customised offer.
E Commerce is just catching up. How E Commerce will develop and grow and its future impact on the way business is carried on cannot be imagined and every business small or big has no choice but to jump on to the E Commerce bandwagon.
- Introduction to E-commerce
- Digital world and digital Channels
- Logistic planning in e-commerce companies
- Strategic planning for the digital platforms
- Case studies
Know Your Program Advisors
Pooja Menon Vaidya
Assistant Vice President – Digital Marketing at Kotak Life | Six Sigma Green Belt Certified | Marketing Coach at Upgrad
Pooja is a marketing trend setter with 10 years of expertise in Digital Marketing/Advertising, ORM (Online Reputation Management), Social Media, and Performance Marketing. She is a passionate professional and voracious reader.
Pooja is also a Marketing Coach at Upgrad and NSDC (National Skill Development Corporation), where she teaches Digital Marketing and Social Media courses. She is determined to pass on what she has learned from some of the industry’s top mentors and role models.
Mr. Sethuram Ramalingam
Area manager at Licious, Ex-Flipkart.
Mr. Ramalingam has had 11 years of experience in architecting and managing software solutions for various Wireless communication products. He has had 2 years of Research Experience in Motorola Labs in the area of WAN-Home network interworking and Software Agent based Converged Services and 4 years of experience as a Hardware field engineer. His specialties include- strong product development background IPR creation skills.