Certificate program in Business Analytics
Learn to analyse, identify and anticipate trends in data and make smarter business decisions.Request a Demo
Business analytics is a powerful tool in today’s corporate world. Across industries, organisations generate vast amounts of data which, in turn, need the professionals who know how to interpret and analyse that information. The Certificate program in Business Analytics is an online weekend program guiding you through the use of methodologies such as data mining, predictive analytics, and statistical analysis in order to analyse and transform data into useful information, identify and anticipate trends and outcomes, and ultimately make smarter, data-driven business decisions.
Duration: It is a 3 month course that includes topic-wise practical assignments, final MCQ exam, and viva after course completion.
Highlights of the course
Learn from the corporate trainers and faculty of renowned universities
Learn from real-world examples & case studies
Access to webinars from industry experts
Free Soft skill training for personality development
What will you learn?
You will learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data.
How will it help you?
Analytics will help you in retaining the consumer base for your business. For example, you can analyse a customer’s interaction on their website and past purchasing habits. Based on this data, you can analyse patterns and make improvements to their website performance.
Analytics can help you evaluate supplier performance based on customer ratings, order fulfilment speed, quality, etc. This data will help you decide which one works best for your business.
Every year, companies have to bear an extensive cost due to employee onboarding and attrition. To save time and costs, HR professionals can use analytics tools to examine the likelihood of an employee aligning with a company’s culture, tracking their performance and how satisfied they are with the new role, and similar factors.
Efficiency is not always limited to employees. Businesses can also analyse other resources to learn more about their performance. Finance companies have also begun using analytics to reduce fraud.
- Introduction to Business Analytics
- Become proficient in Excel data tools like Sorting, Filtering, Data validations, Data importing
- Use pivot tables filtering and sorting options in Excel to summarise and derive information out of the business data
- Master Excel’s most popular lookup functions such as Vlookup, Hlookup
- Making Business Dashboards in Excel and Power BI
- Managing data using SPSS and Hypothesis Development
- Parametric Test using SPSS, Independent t test, paired t-test, ANOVA
- Non-Parametric Test using SPSS including Chi-square test
- Implement predictive ML models, simple and multiple linear regression
Know Your Program Advisor
Dr. Subhajit Pahari
Assistant Professor in the Dept. of Management, Symbiosis International University, Nagpur
Dr. Subhajit Pahari is presently serving as an Assistant Professor in the Dept. of Management, Symbiosis International University, Nagpur, Maharashtra and guiding three Ph.D. research scholars. He has been awarded a Ph.D. degree in Management by Vidyasagar University. Dr. Pahari is a prolific researcher with six years of teaching experience. He has contributed fifteen research papers in different interdisciplinary areas of management in different Conferences. He has developed and mentored value-added courses on HR Analytics and Business Analytics in different Universities.